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Privacy Policy
This policy explains what personal data we hold about you, why we use it, who we share it with and how long we keep it. It also sets out the rights you have over your data and how to use them.
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What personal data we collect
We collect the personal data we need to open and run your account, to confirm that you are old enough to play, and to keep the site safe. Some of it you give us directly; some is created as you use the site.
Account and contact details
- Your name, date of birth, home address, e-mail address and mobile number.
- Your username, password and the security codes that protect your account.
- Your currency, language and communication preferences, including whether you have opted in to marketing.
Identity and verification documents
Before a withdrawal, and at other points where checks are required, we ask for documents confirming who you are, where you live and where your funds come from: photo identification, a recent bill or bank statement, and proof of the payment method used. We keep the outcome and date of each check.
Transactions and gameplay
- Deposits, withdrawals, pending payments and the payment methods saved on your account.
- Games played, stakes, wins, losses, session lengths and the balances shown in your account.
- Bonus activity, wagering progress and the safer gambling tools you use, such as deposit limits, time-outs and self-exclusion.
Device and usage data
When you visit, we receive technical data from your device: IP address and approximate location, device type, operating system, browser and the pages you open. We also keep records of your contact with us, including live chat transcripts, e-mails and support notes.
Why we use your data, and the legal bases for it
We use your personal data only where the law gives us a reason to. Under UK GDPR those reasons are called legal bases, and in plain words ours are: we need the data to provide the service you asked for, the law requires us to hold it, it is necessary for running a safe gambling business, or you have given your consent.
| What we use your data for | Legal basis in plain words |
|---|---|
| Opening your account, taking deposits, paying withdrawals and showing your balance | Performing the contract you accept when you register with us |
| Verifying your age and identity, and making anti-money-laundering and source-of-funds checks | Meeting the legal duties and gaming licence conditions that apply to us |
| Spotting fraud, bonus abuse, duplicate accounts and account takeovers | Our legitimate interest in protecting players and our games |
| Applying deposit limits, time-outs, self-exclusion and other safer gambling measures | A mix of legal duty and our legitimate interest in safe play |
| Sending marketing e-mails, texts or push messages about offers | Your consent, which you can withdraw whenever you like |
Where we rely on consent, you can change your mind in the communication settings in your account or by using the unsubscribe option in any marketing message, and we will stop.
How long we keep your data
We keep your personal data for as long as your account is open, and afterwards for the period that gambling and anti-money-laundering legislation requires us to retain records of players, transactions and checks. When that period ends, we delete the data or make it anonymous.
- Account, payment and verification records are kept for the retention period the law sets after your account closes.
- Self-exclusion details are kept at least for the length of the exclusion, so that it can be honoured.
- Chat transcripts, e-mails and complaint files are kept for a limited period after the matter is closed.
If you close your account, we stop using your data for marketing straight away, but we cannot delete records we are obliged to retain.
Your rights and how to use them
UK data protection law gives you rights over your personal data, and using them is free.
- Access - ask for a copy of the data we hold about you and how we use it.
- Correction - ask us to fix details that are wrong or incomplete.
- Erasure - ask us to delete data we no longer have a reason to keep.
- Objection or restriction - object to a particular use, or ask us to pause using the data while a question is settled.
- Portability - ask for the data you gave us in a machine-readable form.
- Human involvement - ask a person to look at any decision made about your account by automated means.
To use a right, write to support@casino-hellofortune.co.uk from the e-mail address registered on your account, or ask in the live chat on the site. We may ask you to confirm your identity first, so that your data is not released to someone else, and we reply within the time limit set by data protection law.
If you are unhappy with how we have handled your data, tell us first and we will look into it. You can also complain to the Information Commissioner's Office, the UK supervisory authority for data protection.
Cookies, security and changes to this policy
We use cookies and similar technologies to keep you signed in, remember your settings, measure how the site is used and, where you allow it, show offers that suit you. You can set your preferences when you arrive and change them later in the cookie settings on the site; each type is explained in our Cookie Policy.
We protect your data with encryption in transit, restricted staff access, logging and regular security testing. No system is risk-free, so please use a strong, unique password and tell us at once if you think someone else has reached your account.
We may update this policy when the law, our suppliers or our services change, and the current version is always on this page. Before a change that materially affects how we use your data, we will tell you by e-mail or an on-site message. General data protection questions can go to privacy@casino-hellofortune.co.uk.

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